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Anzu Partners
Anzu Partners

Communications Specialist

Niron Magnetics

Niron Magnetics

Marketing & Communications
Minneapolis, MN, USA
Posted on Saturday, May 11, 2024

Niron Magnetics is a venture-backed start-up developing the only known magnetic material with the potential to displace widely used rare earth permanent magnets. These rare earth permanent magnets are found in electric motors, generators, sensors, actuators, and a variety of everyday machines. They are critical to the green economy. Unfortunately, the mining and refining of these materials incur harsh social and environmental costs. Further, reliance on rare earths represents a strategic supply chain risk, vulnerable to geopolitical interference and projected supply shortages.

Niron’s Clean Earth Magnet® is free of critical materials (including rare earth elements), which eliminates the environmental damage caused by their use. It is made up of abundant, commodity inputs enabling a secure supply chain. Niron is comprised of a team of engineers, scientists, and business leaders with a desire to make a positive impact in our community.

Niron is supported by both the U.S. Department of Energy and the Department of Defense. Strategic investors include Volvo Cars and Western Digital Capital. Financial investors include Anzu Partners and Artiman Ventures. We are growing our team as we commercialize the Clean Earth Magnet.

About the Position

As the Communications Specialist at Niron Magnetics, you will play a pivotal role in bringing a once-in-a-generation magnetic materials breakthrough to market. You will be a critical member of the Marketing and Communications team taking a leadership role in developing, coordinating, and executing the company’s corporate and internal communications plans.

This role will be a fit for you if: you are a hands-on brand experience builder, internally and externally. You have a drive to engage with and empower employees through communication programs and platforms. You love the challenge of motivating and aligning a diverse and highly technical employee base.

Your work will empower Niron’s leadership team with impact across the company. You will support all audience groups, and own employee communications. You will raise awareness with key external audiences, deepening the credibility of Niron with government agencies and our major customers by identifying and bringing to life conference exhibitions and on-site events to build understanding of the Clean Earth Magnet value proposition.

Primary Roles & Responsibilities:

  • Brand Building and Event Planning: Build the startup's brand identity, ensuring consistency across all communications and channels to enhance brand recognition and reputation in the B2B market, aligning communications and promotional activities with business goals. Empower employees to be brand ambassadors. Coordinate strategic on-site visits and events in support of the Commercial and Government Relations team. Coordinate company presence and exhibitions at industry conferences and tradeshows. Lead large campus events, like Groundbreaking Ceremonies as we expand our manufacturing footprint. Own merchandising plan.
  • Project Management: Bring a strong project management mindset and skill set to Marketing and Communications and the larger Commercial team. Formalize on-site visit planning, including engaging with key stakeholders to ensure business goals for the visit are met and RACI is understood. Manage conference and tradeshow logistics, support tradeshow booth planning, ordering, execution, and set-up. Establish key performance indicators and tracking for communications programs.
  • Build and Execute Internal/ Employee Communications Plan: Working in close collaboration with HR, jointly build the comprehensive employee engagement plan and own the communications for the plan. Own internal/ employee communications, ensuring alignment to the overarching marketing and communications strategy. Evaluate options and establish best practices for an employee intranet, and own day-to-day management of the platform. Build internal brand use roll-out and management plan.
  • Execute Corporate Communications Plan: Create a comprehensive executive communications program that aligns with Niron's goals and key audience groups: investors, customers, government agencies, employees. Work with the executive team to develop a communications plan to both internal and external audiences, aligned to the brand and business objectives. Build and manage corporate calendar, including internal and external meetings and events. Build a community outreach plan, in cooperation with Government Affairs.
  • Trend Awareness and Innovation: Stay current with industry and function trends, competitor activities, and emerging technologies in the magnetic materials space and in B2B marketing, applying this knowledge to innovate and maintain a competitive edge in the marketplace.
  • Budget Management: Manage the communications budget effectively, allocating resources to initiatives that deliver the highest impact on Niron’s marketing and communications goals.

In fulfilling these responsibilities, you will report to the Director of Marketing and Communications. The position will be most compelling for those with an interest in clean technology, hardware innovation, and high-growth start-ups.


  • Bachelor’s degree in Communications, Marketing, Business, Engineering or a related field.
  • 3-5 years professional experience in strategic communications.
  • Strong strategic mindset and project management skills with the ability to create and execute B2B communications plans.
  • Exceptional communication and interpersonal skills to collaborate effectively with cross-functional teams, including senior leadership, HR, Business Development, Technology, and Government Affairs.
  • A track record of driving brand awareness internally and externally with technical products, considering unique challenges and opportunities.
  • Exceptional problem-solving abilities and adaptability in an evolving start-up environment.
  • Results-oriented mindset.
  • Knowledge of compliance and ethical standards, including GDPR and other relevant regulations.
  • A portfolio of successful campaigns and projects that showcase your skills and achievements in this domain.


  • Competitive salary
  • Comprehensive medical, dental, and vision insurance
  • Equity position in Niron
  • 401k plan with company match
  • Paid vacation, sick time, and holidays
  • Mental healthcare
  • Life insurance, long and short-term disability
  • Experience in a venture backed start-up